Wednesday, 27 November 2013

Palladium x Major Lazer: Music Video


Woah. Brand/artist collaborations are nothing of a novelty. In fact, they've become so normalised of late cluttering our streetwear blogs' every page that we're all too often numb to the effort or lack of that may have come from yet another 'exclusive' partnership.


No chance of that happening here though. Take an iconic boot brand (step up Palladium) and one of your favourite DJ collectives (Major Lazer, tick). Present a new track offering tasty tropical beats and high calibre guests in the form of Ms Dynamite and Laidback Luke (phew). Throw in a sh*tload of fluorescent paint, black light and some bangin' Palladium boots, and what have you got?


'Sweat' - an unmissable Palladium x Major Lazer hook-up, that is certifiably worthy of your attention. Hurrah! This Palladium x Major Lazer track is set to be a winter stormer, so grab some laces and a pair of Palladium's and get yourself ready for the most colourful party season yet.






Palladium boots available at Surfdome.

Tuesday, 9 July 2013

Eastpak Padded Pak'r goes Digital



Woah. The Eastpak Padded Pak'r has long been my backpack essential. From my first black bag to the more pantone-inspired brights of recent times, the Pak'r has proved itself to be reliable and good bang for your buck time after time. My Eastpak's thus far have accompanied me to numerous festivals, weekends away and trips to the gym (not as many trips as there should've been mind!), without even wincing at the stress and strain I put it through. Pat on the back to the Pak'r.

Eastpak Padded Pak'r

If you follow me on Pinterest you'll know that digital prints and wild animals aren't shy in influencing my virtual style. So I was pretty damn stoked when Eastpak decided to take the Padded Pak'r to the next level via some very radical prints. From ethereal, dreamy landscapes to full blown corrie-style animal hydes, the Eastpak Padded Pak'r has seriously upped its pin-worthy points.

Check out my day in the sun with my fave Eastpak Padded Pak'r from Bagable.co.uk:




Sunday, 19 May 2013

BILLABONG GIRLS SURF CAPSULE COLLECTION

Billabong Girls Surf Capsule

The Billabong Girls Surf Capsule is a true testament to how far women's surfing and surf fashion has come in the last few decades. Long gone are the days when broaching the water's edge required donning a boring black suit made of unflattering neoprene, which took 30 mins of tugging and hopping around in a public car park to put on.  

Billabong Girls Surf Capsule

While professional female surfers still have to deal with poorer contest waves and smaller prize packets than the men, the women's surfing industry has still moved on leaps and bounds. In 2011 Carissa Moore became the first woman to receive a wildcard entry into the Men's Triple Crown of Surfing. Alana Blanchard has one of the biggest social followings of any professional surfer (perhaps influenced by the size of her bikini bottoms)- whether this is for the right reasons it has undoubtedly raised the profile of the women's WCT and the surf brands she associates with. In 2012 Steph Gilmore took her fifth world title, proving to surf groms worldwide that you can be the best surfer in the world as well as being fun, feminine and fashionable. 

Laura Enever showcases her Billabong Girls Capsule Collection wetsuits on instagram


With instagram bolstering the profile of many female surfers, fashion is starting to take centre stage. It is not just about performance in the water, this tide of fashionable, beautiful girls want to exercise their right to look and feel good while their doing it. As such we've seen the neoprene seal suits ditched it favour of more feminine cuts and a kaleidoscope of colours. And with high fashion houses such as Chanel, Diane Von Furstenburg and Cythia Rowley jumping on board too, women's surf fashion is making real waves. 

Billabong Girls Surf Capsule


While surf brands, designers and high street chains jumpon board the neoprene inspired sports-fashion trend,the Billabong Girls Surf Capsule collection leads the way this year with its flattering, retro cuts, comfortable stretchy neoprene and 80s-inspired neon-pops. Their campaign features all our favourite Billabong Girls, such as Courtney Conlogue (check out my interview with Courtney Conlogue), Justine Dupont and new signing Laura Enever. 

Courtney Conlogue Surfing
Courtney Conlogue
Justine Dupont
Surfer girl
Laura Enever
Having seen the girls test pilot the suits at last summer's Roxy Pro event, I was really stoked with all the careful time and effort that's gone into creating this fashionable surf collection. Proving fashion and functionality can work together, I won't be surprised to see them pop up across the fashion glossies this season.
Justine Dupont was wearing the Billabong Skinny Jane Wetsuit when I interviewed her in Biarritz last summer

Monday, 29 April 2013

Rivieras Shoes Present: A Tropical Bootleg

The Lord

Rivieras Shoes has been synonymous with deck-side luxury since the 50s,offering summer shoes in plain and rustic colours to the discerning coastal gentry. Classic quality and safe predictable styling laid the foundations of this shoes success.


Fast forward to summer 2013 and the iconic Spanish brand takes a leap of faith to bring it's iconic Riviera style bang up-to-date with the Lord collection.  Presenting Rivieras with a rainbow twist, the Lord's Tropical Bootleg design has got me dreaming of lazy summer evenings and boho beach days.




Inspired by The Lord Zelco, this collection encapsulates everything I love about the spirit of summer, through it's woven, multicoloured threads and pops of jungle colours. Native dreams, tribal trance, ritual paints and voodoo chill - not a bad offering from a slip-on shoe. 


The Lord Rivieras

From seaside styling to festival chic, these shoes will be take centre stage across my favourite summer outfits this season.  Team with with frayed denim shorts, anklets, chunky aztec jewellery and oversized Komono sunnies for effortless summer perfection.

For more summer footwear inspiration visit Rivieras Shoes online.

Thursday, 7 February 2013

Maison Kitsuné for SS13



It’s not just the new musical offerings from Maison Kitsune then get me giddily blogging (Sake by Jupiter is still an absolute summer daze favourite) - their seasonal clothing collections are without doubt another reason for me to get me back on the Kitsuné train.

But when the Spring/Summer 2013 Lookbook landed in front of my eager eyes this morning it wasn't just appeasing - imagine next level air punches at seeing a summery offering that resonated with the ol' raison d'etre on every count.


Of course the clean cut, preppy lines that dictate so many of the Parisian label's collections are still evident, but this time expect a bold turn to West Coast CA for an upmarket style with a succinct serving of surfer attitude.


California cool, aka laid back confidence infused with a salty seaside breeze is precisely the note this collection hits, with retro and colourful overtones throughout. Fortunately it’s a sweet summer sound that I'm more than willing to listen to all season long.



ModelsChelsea Schuchman and Braydon Szafranski 
Director: Andre Saraiva alias Mr A


Summer Street Style

Street Style


Slogans, slouchy, sneakers, skateboards - this is a collection of my favourite street wear pins this week. Embrace the spring-spiration, summer's on the way. Follow me on Pinterest at Amie Trewin.

Wednesday, 19 December 2012

Catching Up With CANDIDE THOVEX


Surrounded by wooden panel walls, oil paintings and the woodfire glow of Covent Garden Hotel’s plush drawing room, I caught up with the world’s greatest skier Candide Thovex on behalf of Surfdome, ahead of the UK Premiere of his Quiksilver movie ‘Few Words’ to talk meeting bears and busting airs...



Hi Candide and welcome to London!
Thanks!

Is this your first time here?
No I've been a couple of times, but very happy to be here again.

What’s it like going to all the different premieres for 'Few Words'?
It’s a great thing – a great opportunity to move about from place to place. It’s a bit tiring sometimes, when they’re all in a row and there’s all the after parties and stuff but you know, it’s good and I can’t complain. The movie is a documentary on what I've been doing since I was a kid on skis and I've seen it many times so I just do my speech at the premiere and go backstage and don’t look at the movie. I just have a few beers and that’s it!

Quiksilver Ski
Candide checking out the sights of London ahead of the UK Premiere of his film 'Few Words'
A lot of your other films were stunt projects but 'Few Words' is more of a documentary, do you feel it’s an accurate reflection of you?
Ah that’s a tough question. If a film is done well then yes, but I don’t even know myself. I guess I can always do better. I used to do my own movies in the past but this one is about me and I couldn't just do a movie about me! Instead there are some interviews with people that were with me at really important points in my life. At the end of the day it’s just art for me and watching something that talks about you all the time is just difficult, I've seen it once and that was enough for me!

Did you have much say in the editing process?
Not really, it's mostly the view from the director Matt Payne who has been studying my story and he tried to really explain it  the best way possible

Filming every day for two seasons must have been quite intense?
It’s been intense for sure. There’s been some high times, some low times. The first year for instance we were in Canada for two months and only had 15 days of sun which was really difficult in terms of the light and getting the footage. Sowe were trying to make the best of it but it was not that easy because it depends on so many things such as the conditions and the weather and whether I feel good. Sometime syou do something and the shot is missed or there’s a problem with the camera or whatever. It’s not like you can do re-takes you know!

Faction
Candide finds another pillow to bounce off
So you visited Canada and Europe to film the documentary?
Yep mostly Cananda and a bit of France, Switzerland and Austria.

Was there any particular location that you have really fond memories of?
Canada for me. The terrain is really amazing for my type of skiing. Pillow lines, big faces, jumps – everything is amazing.

I’d love to go there!
Yes, especially British Columbia, it’s amazing. But you have to use the helicopter to be able to reach all the spaces and be more productive.

You come face to face with a few wild animals in the documentary... what was that like!?
It was good! The wolf was not a white wolf, otherwise I would not be here today! There was a wolf centre and we got the guy to take the wolf into the forest because we wanted to make those shots and it was pretty impressive. I’ve never seen a wolf before or bears. The bears were wild though, they were everywhere just watching. It’s good because skiing for me is more about landscapes, nature and animals. Like I said we’d been using helicopters but it’s not something that we wanted to show in the movie


Few Words


What moment sticks in your mind as being the scariest moment of the movie?
Two of the scariest moments were not filmed. First I was bitten by a wolf in Canada and then in Austria I fell in a waterfall. I was just in the waterfall for half an hour having a super cold shower under the river and I was holding onto barely nothing – if i was to fall i would go into the black hole under the ice and under a lot of snow so I would’ve drowned for sure...but  eventually I got saved. That was pretty scary – one of the scariest moments of my life.

Wow you've definitely had a few touch and go experiences then – you broke your back badly a few years ago, how did that affect your skiing mentally and physically?
It took me a year and a half to really recover and start doing things again on skis. Mentally it affected me at the time yes, but now it’s all good. It’s not that you get more scared of things after that, you just calculate more. You learn how to step back when you have to, when there’s something that you don’t feel. Actually when I broke my back I wasn’t feeling it before I went to go, but I kept going and then I crashed. Now if I don’t feel it, I’ll step back and think ah I'll do that tomorrow, or go and do something else. So it’s not that you become more scared, you just learn how to listen to your body and to calculate more.

Quiksilver
Bringing a whole new meaning to 'moguls'
So how do you keep pushing yourself to achieve new tricks whilst not overstepping that line?
I think it’s the passion for it first. I think it’s normal that you keep pushing your own limits in sport and try to make yourself better.

What advice would you give to young skiers that want to improve their freestyle?
My advice would be to not focus on one thing. We have the chance to take on a sport where you can do half pipe  freestyle and free ride and my advice is to do everything, because that’s what I've been doing personally and I think that every type of the sport is complimentary to one another. The free riding will help you for you half pipe skiing, the half pipe skiing will help your free riding .. A lot of kids today they just stick to jumps over and over, jump jump jump all day and they just do that. And then they’re off to the bar. But skiing is everything, it’s not just freestyle. I understand that some guys that are doing contests that are getting way more serious and they need to focus and train and stuff. But i think the way to progress is to use everything.

So what’s next on the cards for you?
I'm not sure yet, for the moment I'm really focused on the promotion of the video . There will be some new projects but nothing has been decided yet just because I want to get back on the skis first. The tour is good but there’s so much going on and the parties, so I just need to get back on skis and get fit again and feel good about it! My mind will be clear, and then I will make the right decision.

Awesome. Thank you Candide!
Thank you, enjoy the movie!

London

Huge thanks goes out to Candide and Quiksilver UK.

Wednesday, 19 September 2012

CARHARTT AW12: Brand Book Launch Party





The ultimate coffee table bible landed in the UK this month with with Carhartt launching their hugely renowned brand book for the AW12 season. I headed to the launch party in Shoreditch to check out the hype and get a sneak peak of the new collection...







Guests piled into the brand's flagship store to get their hands on the hefty brand book before general release (and to grab a beer or two...). Just like the wood and brick store, the rustic, autumnal quality of the brand book reflects the true nature and colour palette of the brand's AW collection, with standout pieces across outerwear, trousers, shirts and chunky knits. I also loved the way they styled the girls with the guys clothes, effortlessly androgynous as quality streetwear should be.






Wednesday, 12 September 2012

October Is For: ONE GWEN STEFANI



My personal number one girl crush seems to be Autumn's flavour of the month too (ahem nothing to do with the return of No Doubt, I'm sure) with a mesmerising selection of cover shoots for some of the most prestigious glossies out. 

Here's Gwen Stefani's impressive media haunts for this month, drool... DAMN we're glad she's back!

P.S. if you're yet to hear No Doubt's new single 'Push and Shove'(ft. Busy Signal and Major Lazer) check it now. You'll wake up singing it for days, and for all the right reasons (- fear not it's no Swagger Jagger).


Elle UK - October 2012



Marie Claire USA - October 2012



Harper's Bazaar UK - September 2012


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Amie Trewin is the PR & Marketing Executive for Surfdome.com