Sunday, 19 May 2013

BILLABONG GIRLS SURF CAPSULE COLLECTION

Billabong Girls Surf Capsule

The Billabong Girls Surf Capsule is a true testament to how far women's surfing and surf fashion has come in the last few decades. Long gone are the days when broaching the water's edge required donning a boring black suit made of unflattering neoprene, which took 30 mins of tugging and hopping around in a public car park to put on.  

Billabong Girls Surf Capsule

While professional female surfers still have to deal with poorer contest waves and smaller prize packets than the men, the women's surfing industry has still moved on leaps and bounds. In 2011 Carissa Moore became the first woman to receive a wildcard entry into the Men's Triple Crown of Surfing. Alana Blanchard has one of the biggest social followings of any professional surfer (perhaps influenced by the size of her bikini bottoms)- whether this is for the right reasons it has undoubtedly raised the profile of the women's WCT and the surf brands she associates with. In 2012 Steph Gilmore took her fifth world title, proving to surf groms worldwide that you can be the best surfer in the world as well as being fun, feminine and fashionable. 

Laura Enever showcases her Billabong Girls Capsule Collection wetsuits on instagram


With instagram bolstering the profile of many female surfers, fashion is starting to take centre stage. It is not just about performance in the water, this tide of fashionable, beautiful girls want to exercise their right to look and feel good while their doing it. As such we've seen the neoprene seal suits ditched it favour of more feminine cuts and a kaleidoscope of colours. And with high fashion houses such as Chanel, Diane Von Furstenburg and Cythia Rowley jumping on board too, women's surf fashion is making real waves. 

Billabong Girls Surf Capsule


While surf brands, designers and high street chains jumpon board the neoprene inspired sports-fashion trend,the Billabong Girls Surf Capsule collection leads the way this year with its flattering, retro cuts, comfortable stretchy neoprene and 80s-inspired neon-pops. Their campaign features all our favourite Billabong Girls, such as Courtney Conlogue (check out my interview with Courtney Conlogue), Justine Dupont and new signing Laura Enever. 

Courtney Conlogue Surfing
Courtney Conlogue
Justine Dupont
Surfer girl
Laura Enever
Having seen the girls test pilot the suits at last summer's Roxy Pro event, I was really stoked with all the careful time and effort that's gone into creating this fashionable surf collection. Proving fashion and functionality can work together, I won't be surprised to see them pop up across the fashion glossies this season.
Justine Dupont was wearing the Billabong Skinny Jane Wetsuit when I interviewed her in Biarritz last summer

No comments:

Post a Comment

About Me

My photo

Amie Trewin is the PR & Marketing Executive for Surfdome.com