Sunday, 13 February 2011

HIGH ALTITUDE FASHION: 2011/2012 snow preview


This week anyone who's anyone within the extreme sports industry was turning their full attention to next seasons gear at Munich's annual ISPO show.

The ISPO showcase -International Trade Fair for Sports Equipment and Fashion - is represented by all the major snow brands and provides a business link for all those within the industry to test and assess the technical equiment and trends for the up and coming season.

Whilst the winter of 2010/2011 is still in full swing, expect to see flashes of the new season in a resort near you soon with trendsetters and PR coups yet to parade themselves amidst some of this seasons biggest alpine events, notably the European Winter X-Games (16 -18 March, Tignes in France) and Snowbombing Festival (4-9 April, Mayrhofen, Austria).

So here's a cheeky round up of some key themes and tasty offerings to tease your powdometer and keep you one step a-shred (ah dear) for this season and the next.

Colour block (particularly by the likes of O'Neill (above), Burton (below) and Westbeach) and neon brights were in full force.


 Nikitta goes uber-casual with their range of slouchy, jogger-style pants:















 Analog demonstrated a similar street-casual approach with their mens pants:

 Denim Snowboard Pants
 Twill Snowboard Pants

Apres-ski made easy!? The 80s trend doesn't stop at outerwear, typified by these denim-look layers by Bula:


Jackets are getting longer, goggles are getting bigger, hats are getting brighter...

  
Von Zipper go laaarge

  Westbeach: going even longer 
for 2011/12 and dabbling in plaid 
when they're not colour blocking




 Pro Tec neon helmets good enough to eat. If you like your E-numbers







Flux DMCC: bindings to rave about




Mystical brights and cosmic colour blends:

Technical Outerwear by Volcom

Not for the shy: tie-dye jacket by Grenade

Lisa Filzmoser for Artec

And finally... K2 makes a statement with this selection of beauties, proving once again that they can do no wrong when it comes do performance, style and design(£££ you get what you pay for):




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Amie Trewin is the PR & Marketing Executive for Surfdome.com