Thursday, 7 February 2013

Maison Kitsuné for SS13



It’s not just the new musical offerings from Maison Kitsune then get me giddily blogging (Sake by Jupiter is still an absolute summer daze favourite) - their seasonal clothing collections are without doubt another reason for me to get me back on the Kitsuné train.

But when the Spring/Summer 2013 Lookbook landed in front of my eager eyes this morning it wasn't just appeasing - imagine next level air punches at seeing a summery offering that resonated with the ol' raison d'etre on every count.


Of course the clean cut, preppy lines that dictate so many of the Parisian label's collections are still evident, but this time expect a bold turn to West Coast CA for an upmarket style with a succinct serving of surfer attitude.


California cool, aka laid back confidence infused with a salty seaside breeze is precisely the note this collection hits, with retro and colourful overtones throughout. Fortunately it’s a sweet summer sound that I'm more than willing to listen to all season long.



ModelsChelsea Schuchman and Braydon Szafranski 
Director: Andre Saraiva alias Mr A


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Amie Trewin is the PR & Marketing Executive for Surfdome.com