Wednesday, 19 September 2012

CARHARTT AW12: Brand Book Launch Party





The ultimate coffee table bible landed in the UK this month with with Carhartt launching their hugely renowned brand book for the AW12 season. I headed to the launch party in Shoreditch to check out the hype and get a sneak peak of the new collection...







Guests piled into the brand's flagship store to get their hands on the hefty brand book before general release (and to grab a beer or two...). Just like the wood and brick store, the rustic, autumnal quality of the brand book reflects the true nature and colour palette of the brand's AW collection, with standout pieces across outerwear, trousers, shirts and chunky knits. I also loved the way they styled the girls with the guys clothes, effortlessly androgynous as quality streetwear should be.






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Amie Trewin is the PR & Marketing Executive for Surfdome.com