Friday, 3 February 2012

EASTPAK Artist Studio

Last Wednesday I was invited to Shoreditch's notorious DreamBagsJaguarShoes venue for an exclusive viewing of Eastpak's Artists Studio; an event showcasing a series of collaborations between Eastpak and various renowned artists, DJs, musicians, comedians and personalities, all in aid of Designers Against Aids.

DreamBagsJaguarShoes
With over 130 international artists involved in this global project, this specific event exhibited some of their finest collabs with British creatives, including Johnny Marr of the Smiths, singer Marina Diamondis, artist Richie Culver, comedian Tom Deacon, designers Charlie Bowden and Julie Verhoeven and London blogstore CopsonStreet.

Henry Holland and Agyness Deyn check out the exhibition
Having started from scratch with a blank EASTPAK Padded Pak'r we were more than intrigued to see what the collaborators were going to come up with and here we have it! From studs and foils to time bombs and tie dyes they had it all going on - here are a few snaps I took of my favourites! 

Richie Culver's 'marathon sheet' bags, inspired by the Olympic medal colours
Richie Culver's 'marathon sheet' bags, inspired by the Olympic medal colours
Copson Street keeps it fun and tropical with their studded collection
Copson Street keeps it fun and tropical with their studded collection
Charlie Bowden exhibits his trademark humorous yet slightly subversive design approach with this time bomb creation
Charlie Bowden exhibits his trademark humorous yet slightly subversive design approach with this time bomb creation
Julie Verhoeven's literal interpretation of the bag as an artist's palette
Julie Verhoeven's literal interpretation of the bag as an artist's palette
Amongst the table displays and hanging bags I also managed to make the most of the complimentary bar for a while (Jaguar Shoes certainly know how to make their cocktails!), eventually leaving Shoreditch inspired, slightly merry and with goody bag in tow:

Thank you for a great night Eastpak!
Bags will be going on sale from the 19th March, with prices starting between €50 and €250. 


Check out the entire collection at http://artiststudio.eastpak.com.


All proceeds go to the Designers Against AIDS charity program; a non-profit program that strives to raise awareness for HIV/AIDS and promote prevention as the only cure for the disease.

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Amie Trewin is the PR & Marketing Executive for Surfdome.com