Friday, 16 December 2011

WEEKEND OFFENDER

Weekend Offender stamped their mark on London town last week with a roadblock launch of their flagship store in Soho.
The proof of the pudding is always in the party, and this menswear brand sure made a tasty impression on all who came to play.
This might’ve been something to do with the free beer courtesy of Budweiser, delicious ribs and wings from Bodeans and electro beats to feast your ears on with no less than Ministry of Sound commanding the decks... either way this exclusive shop event soon overflowed into a winter street party, with hoards of London’s finest fashion eds, stylists, models and bloggers vying for a slice of the action.

As if the shop party wasn’t enough, at 9pm the guests (including 1Xtra favourite Mikill Pane, the beautiful Sunday Girl and pro skater and model Lucien Clarke), were swiftly moved round the corner with goody bags in tow ( and pretty darn good ones at that!) to Soho’s St. Moritz Club.
Well everyone loves an after party... somewhere between the understated glamour of an alpine chalet and the character of a Cornish pub, the dark, cavernous, underground of the St. Moritz proved its worth as a regular A-List haunt. And with the Bud still flowing along to performances from Mikill Pane and electro techno duo ‘Jo and Will Ask!, the party continued well into the early hours.


Born in the Welsh valleys less than two years ago, this latest store opening was a real landmark of how far the brand’s come in such a short time. Their latest collection exhibits real development in quality and maturity.
With limited editions and special collaborations as well as a free ‘short back and sides’ in-store with all purchases, now’s the time to check it.
Weekend Offender's Soho Store 
Weekend Offender X Kingston Kustoms







                               http://www.weekendoffender.com/

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Amie Trewin is the PR & Marketing Executive for Surfdome.com